An animated narrative employs several techniques that accelerate comprehension of technical concepts. The goal is to engage the viewer with clarity and a sense of discovery, while avoiding distraction.
- Clear, simple graphics that are easily viewed on all platforms, from mobile to desktop. If intricate graphics need to be shown, zooming and panning can guide the viewer’s focus.
- Animation that highlights operational relationships, such as information moving from one process to another. Entertaining or bedazzling animation should be used carefully, so to not diminish viewer concentration.
- A tight script that moves forward, anticipating a viewer’s next question. Side conversations should be avoided or held to the end.
- Brisk, well-enunciated voice-over which avoids colloquialisms and cliches, making it understandable to a wide audience.